2014年6月24日星期二

Service Process Innovation (TRIZ) Seminar

The Service Process Innovation (TRIZ) Seminar (【服務業流程創新TRIZ】研討會) was organized by Hong Kong Productivity Council (HKPC) and supported by Institute of Systematic Innovation, Hong Kong (ISIHK) on 23 Jun 2014. TRIZ usually employed in technical problem for hardware but this seminar introduced TRIZ in service section. The seminar is separated into two parts. The first part introduces Quick Response Manufacturing (QRM) and the second part briefs how TRIZ employed into service process.

Before the seminar, Dr. Michael Li and I took a photo for memory. I had arranged ten colleagues to attend MATRIZ Certification Level 1 Training in March 2014 and formed TSC TRIZ Team (3T) in Hong Kong Science Park to implement TRIZ into our laboratories.


The first speaker was Mr. Ken Lam (HKPC) and his topic focus on Quick Response Manufacturing (QRM) which was created by University of Wisconsin-Madison. In the beginning, Mr. Lam introduced the process optimization service in HKPC included Training, Visit, Management, KPI, Lean, TRIZ, etc.


He said only Lean to control the cost was not enough that it should add QRM to increase the speed of response. He pointed mobile market as example and explained the 43% increase of mobile from 2012 to 2013. Moreover, he found that Samsung increased upto 50% but Apple increased only 13%. Why? Mr. Lam said Samsung had launched 12 new model of mobile from Sep 2013 to Feb 2014!


Other example in different industries were also discussed. For Textile Industry, ZARA employed “Fast Fashion” strategy and launch new style every two week! For Food Industry, 85oC launched 2 to 3 new food per month. Speed response strategy employed in “Product / Service Development” and “Service / Production Process Response” were based on QRM. There are four concept included “Manufacturing Critical-path Time (MCT)”, “Rethink of Organization Structure”, “Understanding and Exploiting System Dynamics” and “Company-wide Implementation”


For organization rethinking, the following diagram compared the different between traditional organization and QRM organization.


Finally, Mr. Lam introduced a company named Quirky and it created a platform to collect creative idea. Once verified and product made, the idea submitter would be shared the benefit.


Dr. Michael Li (President, ISIHK) was the second speaker and his presentation was mainly on employing TRIZ in service process. Firstly, Dr. Li demonstrated different cases for service innovation included Hospital improvement for reducing infection, cleaning, beer fill cup, etc. Then he said “Innovation is Problem Solving!” There were separated into two innovations and problems that were Supply Chain and Market.


After that Dr. Li explained the reason to study Innovation Methodology was to increase the success rate. Everything is possible and you need to overcome your mind barrier. TRIZ Five concepts included Function Analysis, Contradiction, Ideal, Resource and Technology Trend, and 40 Inventive Principles were mentioned. (For more details, please see reference.)


Dr. Li briefed how to use the Contradiction Table to identify possible Inventive Principles that the problem to be solved. One example about food industry hygiene mask was valuable and value-added.


Dr. Li stated AWI Work improvement rule in five steps that were “Understanding the function”, “Trimming the unnecessary part”, “Solving the contradiction”, “Using the resource” and “Creating the innovation program”.


Finally, Dr. Li concluded Innovation using life words and I selected some of sentence for sharing.
i) Innovations don’t be fear Mistakes! Otherwise, no innovation spaces exist.
ii) Every difficulty is an opportunity for learning and improving.
iii) If you haven’t try fail, you haven’t made a concerted effort.
iv) “Done” is better than “Knew”.

Reference:
ISIHK - https://sites.google.com/site/iofsihk/our-mission
MA TRIZ Certification Level 1 Training 2014 - http://qualityalchemist.blogspot.hk/2014/03/ma-triz-certification-level-1-training.html
Seminar on Introduction to TRIZ - http://qualityalchemist.blogspot.hk/2011/12/seminar-on-introduction-to-triz.html


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